Good African Story : How A Small Company Built A Global Coffee Brand - Rugasira, Andrew

Good African Story : How A Small Company Built A Global Coffee Brand

Andrew Rugasira

Yayınevi: Bodley Head

Yayın tarihi: 02/2013

ISBN: 9781847922076

İngilizce | 288 Sayfa |

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

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Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.

As he recounts the very personal story of his company and the challenges that he faces – and has overcome – as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. This book is about Africa taking its destiny in its own hands, and dictating the terms of its future.

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