Handbook of Communication and Corporate Reputation - Carroll, Craig E.

Handbook of Communication and Corporate Reputation

Craig E. Carroll

Yayınevi: Wiley-Blackwell

Yayın tarihi: 05/2013

ISBN: 9780470670989

Ciltli | İngilizce | 656 Sayfa | 17,81x24,79x3,61 cm.

Tür: Medya-İletişim

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars

Brings together state-of-the-art communication studies insights on corporate reputation

Identifies and addresses the lacunae in the research literature
Applies new theoretical frameworks to corporate reputation

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