Harvard Business Review on Brand Management - Joachimsthaler, Erich

Harvard Business Review on Brand Management

Erich Joachimsthaler

Yayınevi: Harvard Business School

Yayın tarihi: 01/1999

ISBN: 9781578511440

İngilizce | 204 Sayfa |

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

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