High Impact Marketing That Gets Results - Kolah, Ardi

High Impact Marketing That Gets Results

Ardi Kolah

Yayınevi: Kogan Page

Yayın tarihi: 01/2013

ISBN: 9780749464523

İngilizce | 352 Sayfa | 15,6x23,19x2,21 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved.

The full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

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