Industrial Organization  3e - Pepall, Lynne

Industrial Organization 3e

Lynne Pepall

Yayınevi: Cengage : South Western

Yayın tarihi: 01/2005

ISBN: 9780324261301

Yazar : Daniel J. Richards GEORGE NORMAN

İngilizce | 726 Sayfa | Büyük boy  | 

Tür: Endüstri  |  İşletme-Pazarlama

This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to work through algebraic equations.

Table of contents
PART 1. FOUNDATIONS.
1. Industrial Organization: What, How, and Why.
2. Some Basic Microeconomics.
3. Market Structure and Market Power.
4. Technology and Cost.
PART 2. MONOPOLY POWER AND PRACTICE.
5. Price Discrimination and Monopoly: Linear Pricing.
6. Price Discrimination and Monopoly: Non-Linear Pricing.
7. Product Variety and Quality Under Monopoly.
8. Commodity Bundling and Tie-In Sales.
PART 3. GAME THEORY AND OLIGOPOLY MARKETS.
9. Static Games and Cournot Competition.
10. Price Competition.
11. Dynamic Games and First and Second Movers.
PART 4. ANTI-COMPETITIVE BEHAVIOR.
12. Limit Pricing and Entry Deterrence.
13. Predatory Conduct: Recent Developments.
14. Price- Fixing and Repeated Games.
15. Collusion in Practice.
PART 5. CONTRACTUAL RELATIONS BETWEEN FIRMS.
16. Horizontal Mergers.
17. Vertical and Conglomerate Mergers.
18. Vertical Price Restraints.
19. Non-Price Vertical Restraints.
PART 6. NON-PRICE COMPETITION.
20. Advertising, Market Power, and Information.
21. Advertising, Competition, and Brand.
22. Research and Development.
23. Patents and Patent Policy.
PART 7. NEW DEVELOPMENTS IN INDUSTRIAL ORGANIZATION.
24. Network Issues.
25. Auctions and Auction Markets.

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