Integrated Business Communication : In a global marketplace - Stuart, Bonnye

Integrated Business Communication : In a global marketplace

Bonnye Stuart

Yayınevi: John Wiley High Education

Yayın tarihi: 03/2007

ISBN: 9780470027677

Yazar : Marilyn Sarow Laurence Stuart

İngilizce | 448 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

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Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material.

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