Interactive Television Production - Gawlinski, Mark

Interactive Television Production

Mark Gawlinski

Yayınevi: Focal Press

Yayın tarihi: 03/2003

ISBN: 9780240516790

İngilizce | 288 Sayfa |

Tür: Radyo-Tv

Interactive television production is an important emerging television format that puts the viewer in control. All broadcasting and media professionals - whether in production, marketing, technology, business or management need to be aware of the technologies, production processes and business models behind interactive television programme making and transmission. This book introduces the processes and issues involved in taking an interactive television idea through to being an operational service, and includes case studies from leading interactive television producers. The companion website contains an up-to-date list of useful links related to the material in the book and entertaining quizzes.

Table of Contents
What is interactive TV?
how does interactive TV work?
making money from interactive TV
the production process
usability and design
production tools
the future.

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