International Business 2e PIE : The New Realities - Çavuşgil, Tamer

International Business 2e PIE : The New Realities

Tamer Çavuşgil

Yayınevi: Pearson Education

Yayın tarihi: 01/2011

ISBN: 9780132453271

Yazar : Gary Knight John Riesenberger

İngilizce | 656 Sayfa | Büyük boy  |  21,41x27,41x2,21 cm.

Tür: İşletme-Pazarlama

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An innovative and engaging learning system for International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. 

To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material. 

Table of Contents 

Part 1: Foundation Concepts

Chapter 1. Introduction: What Is International Business?

Chapter 2. Globalization of Markets and the Internationalization of the Firm

Chapter 3. Organizational Participants that Make International Business Happen

Part 2: The Environment of International Business

Chapter 4. The Cultural Environment of International Business

Chapter 5. Ethics and International Business

Chapter 6. Theories of International Trade and Investment

Chapter 7. Political and Legal Systems in National Environments

Chapter 8. Government Intervention in International Business

Chapter 9. Regional Economic Integration

Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies

Chapter 11. The International Monetary and Financial Environment

Part 3: Strategy and Opportunity Assessment

Chapter 12. Strategy and Organization in the International Firm

Chapter 13. Global Market Opportunity Assessment

Part 4: Entering and Operating in International Markets

Chapter 14. Exporting and Countertrade

Chapter 15. Foreign Direct Investment and Collaborative Ventures

Chapter 16. Licensing, Franchising, and Other Contractual Strategies

Chapter 17. Global Sourcing

Part 5: Functional Area Excellence

Chapter 18. Marketing in the Global Firm

Chapter 19. Human Resource Management in the Global Firm

Chapter 20. Financial Management and Accounting in the Global Firm

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