International Business 5e - Rugman, Alan M.

International Business 5e

Alan M. Rugman

Yayınevi: Pearson Education

Yayın tarihi: 12/2008

ISBN: 9780273716549

İngilizce | 752 Sayfa | 195 mm x 265 mm

Tür: İşletme-Pazarlama

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Table of Contents

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS

1 Regional and Global Strategy
2 The Multinational Enterprise
3 The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

4 International Politics
5 International Culture
6 International Trade
7 International Financial Markets and Institutions
PART THREE: INTERNATIONAL BUSINESS STRATEGIES

8 Multinational Strategy
9 (new) Integration and Responsiveness Strategy (includes part of old 15 and 20)
10 Organizing Strategy (old 9)
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION

11 Production Strategy (old 10)
12 Marketing Strategy (old 11)
13 Human Resource Management Strategy (old 12)
14 Political Risk and Negotiation Strategy (old 13)
15 International Financial Management (old 14)
PART FIVE: REGIONAL CONTEXTS FOR INTERNATIONAL BUSINESS

16 European Union
17 Japan
18 North America
19 Emerging Economies
20 China (new)

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