International Communication : Continuity and Change - Thussu, Daya Kishan

International Communication : Continuity and Change

Daya Kishan Thussu

Yayınevi: Arnold Engineering

Yayın tarihi: 04/2000

ISBN: 9780340741313

İngilizce | 352 Sayfa |

Tür: Medya-İletişim

  • Temin Süresi 28 - 42 iş günü

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From Reuters to Donkey Kong, from Bollywood to Bertelsmann, international communication has been transformed in the late-20th century. As the political, economic and technological contexts within which the media operate become increasingly global, students need to develop a clear understanding of how these extraordinary changes affect the world we live in. This comprehensive survey charts these developments and the way in which they affect media and communication studies. It explores their significance for the established domains of institutions, texts and audiences, drawing on an international range of case studies. There are graphs, summaries and questions, along with advice on key reading.

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