Internet Audience : Constitution & Measurement - Bermejo, Fernando

Internet Audience : Constitution & Measurement

Fernando Bermejo

Yayınevi: Peter Lang

Yayın tarihi: 01/2007

ISBN: 9780820479323

İngilizce | 212 Sayfa |

Tür: Medya-İletişim

  • Temin Süresi 65 - 45 iş günü

  • ÜYE GİRİŞİ YAPIN

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  • ÜYE GİRİŞİ YAPIN

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The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience.

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