Introduction to Tourism  - Lickorish, L. J.

Introduction to Tourism

L. J. Lickorish

Yayınevi: Taylor and Francis

Yayın tarihi: 12/1994

ISBN: 9780750619561

Yazar : C. L. Jenkins

İngilizce | 256 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

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Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever-increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry. This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.

Table of Contents
Preface
The nature and characteristics of the tourism industry
How tourism developed - the history
The measurement of tourism
Factors influencing demand for tourism
Economic impacts of tourism
Social and cultural aspects of tourism
Tourism and the environment
Tourism trades
Marketing
Tourism policy, planning and development
The role of government
Tourism in developing countries
Tourism by world region
Future trends
Index.

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