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KEY ISSUES IN PHARMACEUTICAL INDUSTRY - McIntyre, Ann-Marie

KEY ISSUES IN PHARMACEUTICAL INDUSTRY

Ann-Marie McIntyre

Yayınevi: Wiley

ISBN: 9780471965183

Ciltli | İngilizce | 224 Sayfa |

Tür: Psikoloji

  • 235,00 $ | 1117,97 TL

The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. Key Issues in the Pharmaceutical Industry:
Provides informative, accessible and relevant information for both professionals and students from all backgrounds
Takes an analytic rather than purely descriptive approach
Covers a high-profile topic
This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.

Table of Contents:
Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.

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