Loyalty Myths : Hyped Strategies That Will Put You Out of Business - Keiningham, Timothy L.

Loyalty Myths : Hyped Strategies That Will Put You Out of Business

Timothy L. Keiningham

Yayınevi: John Wiley

Yayın tarihi: 10/2005

ISBN: 9780471743156

Yazar : Terry G. Vavra Lerzan Aksoy Henri Wallard

Ciltli | İngilizce | 272 Sayfa |

Tür: Ekonomi

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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty. Loyalty Myths has received complete financial backing from Ipsos SA (www ipsosloyalty.com/us/), the third-largest, survey-based global marketing research organization. Ipsos proudly counts over 5,000 clients worldwide who are serviced through offices in 35 countries by over 3,700 employees.

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