Managerial Economics 4E WSE - Samuelson, William F.

Managerial Economics 4E WSE

William F. Samuelson

Yayınevi: John Wiley

Yayın tarihi: 04/2002

ISBN: 9780470000441

Yazar : Stephen G. Marks

Ciltli | İngilizce | 912 Sayfa | Büyük boy  | 

Tür: Ekonomi  |  İşletme-Pazarlama

This book illustrates the central decision problems managers face and provides the economic analysis needed to guide these decisions. The authors believe that an effective managerial economics book must go beyond the "nuts and bolts" of economic analysis to show how these economic analysis techniques are used by practicing managers.

Table of Contents
Chapter 1. Introduction to Economic Decision Making.
SECTION I: DECISIONS WITHIN FIRMS.
Chapter 2. Optimal Decisions Using Marginal Analysis.
Chapter 3. Demand Analysis and Optimal Pricing.
Chapter 4. Estimating Demand.
Chapter 5. Forecasting.
Chapter 6. Production.
Chapter 7. Cost Analysis.
SRECTION II: COMPETING WITHIN MARKETS.
Chapter 8. Perfect Competition.
Chapter 9. Monopoly.
Chapter 10. Oligopoly.
Chapter 11. Game Theory and Competitive Strategy.
Chapter 12. Regulation, Public Goods, and Benefit-Cost Analysis.
SECTION III: DECISION-MAKING APPLICATIONS.
Chapter 13. Decision Making Under Uncertainty.
Chapter 14. The Value of Information.
Chapter 15. Asymmetric Information and Organizational Design.
Chapter 16. Bargaining and Negotiation.
Chapter 17. Auctions and Competitive Bidding.
Chapter 18. Linear Programming.
Chapter 19. Capital Budgeting.
Answers to Odd-Numbered Questions.
Index.

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