Managing Technological Innovation : Competitive Advantage from Change 3rd Edition - Betz, Frederick

Managing Technological Innovation : Competitive Advantage from Change 3rd Edition

Frederick Betz

Yayınevi: John Wiley

Yayın tarihi: 03/2011

ISBN: 9780470547823

Ciltli | İngilizce | 384 Sayfa | 16,26x24,13x2,79 cm.

Tür: İş Yönetimi-Pazarlama

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Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

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