Marketing Communications 7e : Discovery, Creation and Conversations - Fill, Chris

Marketing Communications 7e : Discovery, Creation and Conversations

Chris Fill

Yayınevi: Pearson Education

Yayın tarihi: 05/2016

ISBN: 9781292092614

Yazar : Sarah Turnbull

İngilizce | 760 Sayfa | Büyük boy  |  19,41x26,01x2,79 cm.

Tür: İşletme-Pazarlama

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This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

 Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.   

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