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Marketing for Hospitality and Tourism 7e PGE - Kotler, Philip

Marketing for Hospitality and Tourism 7e PGE

Philip Kotler

Yayınevi: Pearson Education

Yayın tarihi: 10/2016

ISBN: 9781292156156

Yazar : Seyhmus Baloglu John T. Bowen

İngilizce | 688 Sayfa | Büyük boy  |  21,59x27,41x1,8 cm.

Tür: İşletme-Pazarlama

  • 139,00 TL

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

 

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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