Marketing Research 9e ISV - McDaniel, Carl

Marketing Research 9e ISV

Carl McDaniel

Yayınevi: John Wiley High Education

Yayın tarihi: 02/2012

ISBN: 9781118112717

Yazar : Roger Gates

İngilizce |

Tür: İşletme-Pazarlama

Real Data, Real People, Real Research.

In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. 

The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts.  Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. 

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

Marketing Research için şu an mevcudu olmayanlar

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