Marketing Warfare: 20th Anniversary Edition - Ries, Al

Marketing Warfare: 20th Anniversary Edition

Al Ries

Yayınevi: McGraw Hill

Yayın tarihi: 12/2005

ISBN: 9780071460828

Yazar : Jack Trout

Ciltli | İngilizce | 224 Sayfa | 19,3x20,57x2,29 cm.

Tür: Satış-Pazarlama

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: / A fresh perspective on why waging marketing warfare is even more important today than 20 years ago / In-depth analyses of some of the biggest marketing successes and failures of the last two decades / Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed / Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.

Marketing Warfare için şu an mevcudu olmayanlar

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

  • 6 Taksit

©1996-2018 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı