Media Book - NEWBOLD, CHRIS

Media Book

CHRIS NEWBOLD

Yayınevi: Arnold Engineering

Yayın tarihi: 04/2002

ISBN: 9780340740484

Editör : HILDE VAN DEN BULCK Oliver Boyd-Barrett

İngilizce | 460 Sayfa |

Tür: Medya-İletişim

  • Temin Süresi 28 - 42 iş günü

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"The Media Book" is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of scholars, it is designed to work within media and communication courses world-wide. It covers all the main topics which students will encounter through their courses: theorising the media, popular culture, the moving image, media industries, gender, advertising, PR and marketing, interactive electronic media, tools for researching the media. The book is designed to work within the modular schemes now favoured by most universities teaching communication and media studies around the world. As such, it is suitable for work at all levels of undergraduate education.

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