Meetings, Expositions, Events and Conventions ISE : An Introduction - Fenich, George

Meetings, Expositions, Events and Conventions ISE : An Introduction

George Fenich

Yayınevi: Prentice Hall

Yayın tarihi: 07/2004

ISBN: 9780131125872

İngilizce | 544 Sayfa |

Tür: İşletme-Pazarlama

For courses in meeting, event, exposition and convention planning and management.
The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

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