Misbehaving : The Making of Behavioural Economics - Thaler, Richard H.

Misbehaving : The Making of Behavioural Economics

Richard H. Thaler

Yayınevi: Penguin

Yayın tarihi: 05/2016

ISBN: 9780241951224

İngilizce | 432 Sayfa | 13,21x20,6x3,2 cm.

Tür: Ekonomi

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ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015 Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave.

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