Modern Competitive Strategy 4e ISE - Walker, Gordon

Modern Competitive Strategy 4e ISE

Gordon Walker

Yayınevi: McGraw Hill

Yayın tarihi: 04/2015

ISBN: 9789814636292

Yazar : Tammy Madsen

İngilizce | 352 Sayfa | Büyük boy  |  18,29x23,11x1,78 cm.

Tür: İşletme-Pazarlama

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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels?undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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