Multi-Channel Marketing Ecosystems: Creating Connected Customer Experiences - Stahlberg, Markus

Multi-Channel Marketing Ecosystems: Creating Connected Customer Experiences

Markus Stahlberg

Yayınevi: Kogan Page

Yayın tarihi: 11/2013

ISBN: 9780749469627

Yazar : Ville Maila

İngilizce | 240 Sayfa |

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.

This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company.

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