People and Products : Consumer Behavior and Product Design - Kimmel, Allan J.

People and Products : Consumer Behavior and Product Design

Allan J. Kimmel

Yayınevi: Routledge

Yayın tarihi: 03/2015

ISBN: 9781138812253

İngilizce | 320 Sayfa | 15,6x23,39x2,39 cm.

Tür: İş Dünyası  |  Satış-Pazarlama

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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:

The attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of

Design and form and how they facilitate product usage

Technological developments and the ways they have changed how consumers interact with products

Product disposal and sustainability

Emerging and future trends in consumer behavior and product development and design

This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design and brand management.

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