Popular Music as Promotion : Music and Branding in the Digital Age - Meier, Leslie

Popular Music as Promotion : Music and Branding in the Digital Age

Leslie Meier

Yayınevi: Polity Press

Yayın tarihi: 12/2016

ISBN: 9780745692227

İngilizce | 216 Sayfa | 22,9 x 15,2 cm.

Tür: Müzik

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Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges D and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion: Music and Branding in the Digital Age will be important reading for students and scholars of media and communication studies, cultural studies, and sociology, and will appeal to anyone interested in new intersections of popular music, digital media, and promotional culture.

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