Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business - Hill, Peter B.E.

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Peter B.E. Hill

Yayınevi: Kogan Page

Yayın tarihi: 07/2013

ISBN: 9780749467678

İngilizce | 280 Sayfa |

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do. 

Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right.  Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.

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