Principles of Pricing: An Analytical Approach - Vohra, Rakesh

Principles of Pricing: An Analytical Approach

Rakesh Vohra

Yayınevi: Cambridge University Press

Yayın tarihi: 02/2012

ISBN: 9781107010659

Yazar : Lakshman Krishnamurthi

Ciltli | İngilizce | 256 Sayfa |

Tür: Finans-Bankacılık

  • Temin Süresi 28 - 42 iş günü

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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