Principles of Research Behaviour 2e - WHITLEY,

Principles of Research Behaviour 2e

WHITLEY

Yayınevi: McGraw Hill

ISBN: 9780071131353

İngilizce | 668 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

PRINCIPLES OF RESEARCH BEHAVIOUR is an introduction to research methods designed for advanced undergraduate and beginning graduate level courses. The emphasis of the text is on question formulation, data collection, and the interpretation of results. This edition has been thoroughly revised and expanded to include a new chapter on survey research, an expanded chapter on research in natural settings, more on qualitative versus quantitative research issues, a new section on locating and evaluating measures, and expanded coverage of internet use.

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