Public Relations for Dummies 2e - Bly, Robert

Public Relations for Dummies 2e

Robert Bly

Yayınevi: John Wiley

Yayın tarihi: 05/2006

ISBN: 9780471772729

İngilizce |

Tür: Reklamcılık - Halkla İlişkiler

  • Temin Süresi 28 - 42 iş günü

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This work deals with the proven techniques that maximize media exposure for your business. A seasoned PR pro shows you how to get people talking. When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz - and build your bottom line. Discover how to: map a winning PR strategy; grab attention with press releases, interviews, and events; cultivate good media relations; get print, TV, radio, and Internet coverage; and manage a PR crisis.

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