PUBLIC RELATIONS HANDBOOK - Theaker, Alison

PUBLIC RELATIONS HANDBOOK

Alison Theaker

Yayınevi: Routledge

Yayın tarihi: 06/2001

ISBN: 9780415213349

İngilizce | 304 Sayfa |

Tür: Medya-İletişim

The book includes: interviews with press officers and PR agents about their working practices; case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities; specialist chapters on financial public relations, business ethics, on-line promotion and the challenges of new technology; and over 20 illustrations from recent PR campaigns.

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