Public Relations Writers Handbook 2E : Digital Age - Aronson, Merry

Public Relations Writer's Handbook 2E : Digital Age

Merry Aronson

Yayınevi: Jossey Bass

Yayın tarihi: 04/2007

ISBN: 9780787986315

Ciltli | İngilizce |

Tür: Reklamcılık - Halkla İlişkiler

  • Temin Süresi 28 - 42 iş günü

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The second edition of the "Public Relations Writer's Handbook" offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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