Purpose : The Starting Point of Great Companies - Mourkogiannis, Nikos

Purpose : The Starting Point of Great Companies

Nikos Mourkogiannis

Yayınevi: Palgrave

Yayın tarihi: 11/2006

ISBN: 9781403975812

Ciltli | İngilizce | 272 Sayfa |

Tür: İş Yönetimi

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In Purpose, Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose - a set of values that defines it and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great.

Drawing on the works of the great philosophers and using examples from multiple industries, Mourkogiannis identifies the four major types of Purpose - discovery, excellence, altruism and heroism - and shows how to harness their power to unite and energize an organization. In an era of corporate scandals and declining morale, the principles revealed here will be indispensable for companies that aspire to meaningful success.

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