Quantitative Approaches in Business Studies 7e - Morris, Clare

Quantitative Approaches in Business Studies 7e

Clare Morris

Yayınevi: Financial Times

Yayın tarihi: 07/2008

ISBN: 9780273708896

İngilizce | 504 Sayfa | Büyük boy  |  265 mm x 195 mm

Tür: İşletme-Pazarlama

"Quantitative Approaches in Business Studies" provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.

Table of Contents

PART 1: NUMBERS - HOW WE HANDLE THEM.
1. Tools of the trade: basic numeracy skills.
2. Spreadsheets and other computer-based resources
PART TWO: NUMBERS - A MEANS OF COMMUNICATION.
3. Obtaining the figures: data and how to collect it
4. Making sense of the figures: data interpretation.
5. Presenting the figures: tables and diagrams.
6. Summarising the figures: measures of location and spread.
7. Measuring changes: index numbers.
PART THREE: NUMBERS - A BASIS FOR DEDUCTION.
8. A firm foundation: elementary probability.
9. Patterns of probability: some distributions.
10. Estimating from samples: inference.
11. Checking a theory: Hypothesis testing.
12. Making it better: Statistics and quality improvement.
13. Looking for connections: correlation.
14. Spotting the relationship: line fitting and forecasting.
15. Multiple regression.
PART 4 NUMBERS - A TOOL OF PLANNING
16. Planning an inventory policy: stock control?
17. More about forecasting: time-series and exponential smoothing.
18. Allowing for interest: financial mathematics
19. Planning production levels: Linear programming
. 20. Planning a project: network analysis.
21. Cutting down on queues: simulation?
22. Quantitative methods in the research projects?
Appendices
1 Suggestions for further reading
2 Random sampling numbers
3 Cumulative binomial probabilities
4 Cumulative Poisson probabilities
5 Areas under the standard normal curve
6 Percentage points of the ÷2 distribution
7 The correlation coefficient
8 The t-distribution
9 Solutions to selected exercises

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