Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research - Brace, Ian

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Ian Brace

Yayınevi: Kogan Page

Yayın tarihi: 06/2013

ISBN: 9780749467791

İngilizce | 296 Sayfa | 15,6x23,01x1,8 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.

The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.

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