Yayınevi: Human Kinetics
Yayın tarihi: 11/2008
Yazar : Patrick Tierney
İngilizce | 280 Sayfa | 21,21x27,99x2,21 cm.
Offers an overview of the recreation, event and tourism (RET) field and the business planning process. This book explains how the industry works and examines the components of commercial RET businesses. It describes how companies are started, operated and managed, including information on service issues, risk management, finance and marketing.