Research Methods for Busıness 3E [A Skill-Building Approach] - Sekaran, Uma

Research Methods for Busıness 3E [A Skill-Building Approach]

Uma Sekaran

Yayınevi: John Wiley

ISBN: 9780471331667

Ciltli | İngilizce | 480 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

Subject: Business / Business Special Topics / Known for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. In this edition, the role of research as a managerial decision-making is accentuated. Contains a new chapter on research and managerial decision making and another one on computer technology and business research as well as a new section on managerial relevance. Includes new and updated coverage of SPSS, Data Analysis and Interpretation. İçindekiler: Introduction to Research. Scientific Investigation. Computer Technology and Business Research. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. The Research Process: Steps 6: Elements of Research Design. Experimental Designs. Measurement of Variables: Operational Definition and Scales. Measurement: Scaling, Reliability, Validity. Data Collection Methods. Sampling. Data Analysis and Interpretation. The Research Report. Managerial Decision Making and Research. A Final Note to the Student. Module: A Refresher on Some Statistical Terms and Tests. Glossary of Terms. Supplementary Readings. References. Statistical Tables

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