Retail Management 11e PIE : A Strategic Approach - BERMAN, BARRY

Retail Management 11e PIE : A Strategic Approach


Yayınevi: Pearson Education

Yayın tarihi: 08/2009

ISBN: 9780132465502


İngilizce | 688 Sayfa | Büyük boy  |  21,41x27,41x3,2 cm.

Tür: İşletme-Pazarlama

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

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