Yayınevi: Hafner Library
Yayın tarihi: 06/1992
Yazar : Kim B. Clark
Ciltli | İngilizce | 364 Sayfa | 16,26x23,88x3,05 cm.
The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively.