Routledge Handbook of Strategic Communication - Holtzhausen, Derina R.

Routledge Handbook of Strategic Communication

Derina R. Holtzhausen

Yayınevi: Routledge

Yayın tarihi: 08/2014

ISBN: 9780415530019

Yazar : Ansgar Zerfass

Ciltli | İngilizce | 704 Sayfa |

Tür: Medya-İletişim

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The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area.

The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover:

Conceptual foundations of strategic communication Institutional and organizational dimensions Implementation of strategic communication Domains of practice Outlook for future study

Representing the current state of scholarship in strategic communication, this Handbook is essential reading for scholars of all levels working in this area.

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