Services Marketing 3e : Integrating Customer Focus Across the Firm - Wilson, Alan

Services Marketing 3e : Integrating Customer Focus Across the Firm

Alan Wilson

Yayınevi: McGraw Hill

Yayın tarihi: 04/2016

ISBN: 9780077169312

Yazar : Valarie A. Zeithaml Mary Jo Bitner Dwayne D. Gremler

İngilizce | 600 Sayfa | Büyük boy  |  19,41x26,01x2,01 cm.

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition,Services MarketingIntegrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today.

New and updated material in this new edition include:

·      - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field

·        - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships

·        - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Services Marketing için şu an mevcudu olmayanlar

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

  • 6 Taksit

©1996-2018 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı