Services Marketing 5e - Zeithaml, Valarie

Services Marketing 5e

Valarie Zeithaml

Yayınevi: McGraw Hill

Yayın tarihi: 06/2008

ISBN: 9780071263931

İngilizce | 768 Sayfa |

Tür: İşletme-Pazarlama

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

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