Services Marketing : International Edition 4e - Bateson, John E.G.

Services Marketing : International Edition 4e

John E.G. Bateson

Yayınevi: Cengage : South Western

Yayın tarihi: 10/2010

ISBN: 9780538476454

Yazar : K. Douglas Hoffman

İngilizce | 488 Sayfa | 19,81x25,2x1,4 cm.

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

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Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.

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