Social Media Communication : Concepts, Practices, Data, Law and Ethics - Lipschultz, Jeremy Harris

Social Media Communication : Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz

Yayınevi: Routledge

Yayın tarihi: 08/2014

ISBN: 9781138776456

İngilizce |

Tür: Medya-İletişim

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In Social Media Communication: Concepts, Practices, Data, Law and Ethics,Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbookgives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:

Facebook:

https://www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #smc2015

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