Yayınevi: Human Kinetics
Yayın tarihi: 04/2007
Ciltli | İngilizce | 539 Sayfa | 22,35x28,19x3,81 cm.
Using real-world examples, this title provides material about key areas in sport marketing that prepares students for careers in the industry. It incorporates various areas of marketing into a sport-specific context. It helps students to learn how to build a sport marketing plan and study the behaviors of sport consumers.