Yayınevi: Human Kinetics
Yayın tarihi: 03/2008
Ciltli | İngilizce | 364 Sayfa | 21,84x27,94x2,79 cm.
Focuses on the role of sales and sponsorship as an integral part of developing a successful sport business. This title provides emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.