Strategic Thinking for Advertising Creatives - Taylor, Alice Kavounas

Strategic Thinking for Advertising Creatives

Alice Kavounas Taylor

Yayınevi: Laurence King

Yayın tarihi: 09/2013

ISBN: 9781780672731

İngilizce | 208 Sayfa | Büyük boy  |  24,99x30x0,99 cm.

Tür: Reklamcılık - Halkla İlişkiler

  • Temin Süresi 28 - 42 iş günü

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Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.

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