Strategy and Tactics of Pricing 5E : A Guide to Growing More Profitably - Nagle, Thomas

Strategy and Tactics of Pricing 5E : A Guide to Growing More Profitably

Thomas Nagle

Yayınevi: Pearson Education

Yayın tarihi: 03/2010

ISBN: 9780136106814

Yazar : John Hogan Joseph Zale

Ciltli | İngilizce | 352 Sayfa | 15,75 cm x 23,62 cm

Tür: İşletme-Pazarlama

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KEY BENEFIT: The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law

MARKET: For those interested in learning about market pricing.

Chapter 1: Strategic Pricing
Chapter 2: Value Creation
Chapter 3: Price Structure
Chapter 4: Price and Value Communication
Chapter 5: Pricing Policy
Chapter 6: Price Level
Chapter 7: Pricing Over the Product Life Cycle
Chapter 8: Pricing Strategy Implementation
Chapter 9: Costs
Chapter 10: Financial Analysis
Chapter 11: Competition
Chapter 12: Measurement of Price Sensitivity
Chapter 13: Ethics and the Law

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