Swiss Graphic Design : The Origins and Growth of an International Style 1920-1965 - HOLLIS, RICHARD

Swiss Graphic Design : The Origins and Growth of an International Style 1920-1965

RICHARD HOLLIS

Yayınevi: Yale University Press

Yayın tarihi: 04/2006

ISBN: 9780300106763

Ciltli | İngilizce | 271 Sayfa | Büyük boy  |  21,59x27,69x2,79 cm.

Swiss graphic design and “the Swiss Style†are crucial elements in the history of modernism. During the 1920s and â€TM30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the countryâ€TMs graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef MA?ller-Brockmann, and Jan Tschichold. The style of these artists...

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